Photo by Kevin Dooley
Here's a distillation of my thoughts and what I learned after analyzing my two favorite blogs, Think Simple Now and Zen Habits, and reading "27 Must Read Tips and Tutorials for Bloggers", a compilation of articles by the leading authorities of blog writing, including Rand Fishkin, Seth Godin, Skellie from Skelliewag, Chris Garrett, Liz Strauss and Chris Brogan.
1. Write really well
Ernest Hemingway once famously told F. Scott Fitzgerald, "I write one page of masterpiece to 91 pages of shit. I try to put the shit in the wastebasket."
2. Have a clear message
Upon first glance, and a quick browse through the archives of Zen Habits and Think Simple Now, readers can immediately sense that the key message from both writers is about simplifying your life to achieve happiness. This is clearly material that people want to read and share.
3. Have a conversation
What strikes me most when I read good blogs is the informality and friendliness of the words, or rather the conversational nature of it. Reading an interest blog article, is like having an engaging conversation with your friend. These blogs are written from the first person point of view, and uses pronouns, such as "I" and "you".
4. Post with purpose
Leo Babauta states the frequency of his post clearly on his "About" page - "Zen Habits features three powerful articles a week on: simplicity, health & fitness, motivation and inspiration, frugality, family life, happiness, goals, getting great things done, and living in the moment."
On Think Simple Now's About Page, Tina Su writes, we "publish content when we have something that we believe is worthy of your time and attention."
5. Use lists
Use lists, as I am now. It helps to break up the material, and help the brain process the material more efficiently and effectively, a technique, known as chunking.
6. Start at the beginning and take your readers through a months-long education.
You won't believe this, but the inspiration behind the Actualize Dreams blog was the Julie/Julia project.
7. Utilize social media and RSS
Encourage your readers to digg and Twitter your posts, use furl and reddit. Also, encourage your readers to subscribe by RSS. Another valuable tip is to make sure you claim your blog with Technorati, and submit it with Alltop. Lastly, tag your posts at Technorati and Delicious, to help give your site added exposure.
8. Invite guest bloggers
This is something I have not done yet, but look forward to exploring.
9. Have an inviting and clean design
I like the simplicity and clean layouts of Think Simple Now and Zen Habits.
10. Write an attention-grabbing title
The challenge is to create an attention-grabbing title that conveys what you want to communicate in the simplest fashion. A great source for viewing attractive titles, can be found daily on Delicious' Popular Bookmarks.
11. Use pretty pictures and give credit
This was perhaps one of the best tips I picked up today - where and how to get high quality pictures that add meaning and punch to your article. The answer, Flickr users, who have chosen to offer their work under a Creative Commons license.
12. Spark a discussion
Try to conclude your post with an invitation to followup with additional comments or suggestions to further the discussion.
Of course this list can go on, but I just presented the key areas that I'm focused on right now, for creating and growing my blog. What do you think? Is there a piece of blog wisdom that is blatantly left off the list?